Self-storage is “here to stay”

"There are many companies that will disappear because of technology, but in our case, it's the opposite. Because it's the only segment of the real estate industry that stores things, not people. And what technology does is enable more things to be produced, more cheaply and more quickly," explained Marcos Victorica.

The CEO of Bas Storage pointed out that the sector “has outperformed multifamily properties by 57% and apartments by 80% so far this century” and summarized: “This makes sense when you consider the rate at which construction is growing, which is faster than the rate at which the population is growing.”

“In fact, it’s said that in a few years, work will be optional and will be done by machines. This means that people will have more and more things,” he said.

Expectations for 2027

Looking ahead to next year, Victorica noted that this is “an industry that generates $40 billion annually in the United States from rentals alone,” and then extrapolated that figure to the global level.

“It’s growing all over the world. In Spain, it’s booming. In Argentina, there weren’t any 20 years ago, and now there are about 20. In Brazil, there are already more than 120. This is because production is growing more and more, and people need more places.”

“As the dollar is falling, more and more people want a property title in the United States. We sell them, and you can pay with a credit card, cryptocurrency, or a loan from an American bank,” he noted, emphasizing that this is useful “for people who want to have part of their portfolio backed by U.S. legal certainty and then continue investing in Bitcoin, stocks, or startups in Argentina.”

“We expect significant growth by 2027. We are seeking several tens of millions of dollars from our investors to purchase buildings that we plan to hold for five years and sell over the course of that period, because the projected rental yield for the retailer is more than 10%,” added the Bas Storage representative.

He concluded: “It’s a unique offering in the United States; there’s nothing else even close for Latin American investors. And what we like most is the opportunity to make people realize that the dollars they had stashed under their mattresses or in the bank have lost their value and are worth less and less.”