Self-Storage in the United States: How to Invest in Storage Units and Protect Your Assets in Dollars

Self-Storage in the U.S.: Passive Investment in Storage Units for Latinos.

Self-storage is one of the sectors of the U.S. real estate market with the strongest track record of sustained appreciation, yet it remains largely unknown to most Latin American investors. Unlike apartments or office buildings, self-storage facilities store goods, not people, and this structural difference makes them an asset with unique characteristics: higher demand, fewer disputes, and a track record that has historically outperformed that of residential real estate.


The dollar is also losing value

One of the most common mistakes among Latin American investors is believing that holding cash in U.S. dollars is a safe way to preserve wealth. It is not.

The U.S. dollar loses value at a rate of approximately 4 to 5% per year due to inflation. To put it in concrete terms, a dollar saved 60 years ago is worth just 5 cents today in terms of purchasing power. A Ford Mustang that cost $2,300 in 1964 now costs over $30,000. A property that could be purchased for $20,000 back then now costs more than $400,000.

This silent loss affects millions of people in Latin America who keep their savings in physical cash, bank accounts, or safety deposit boxes without earning any return. Given this situation, physical assets that generate income and appreciate in value over time represent a concrete alternative.


Why has self-storage historically outperformed residential real estate as an investment?

The answer is structural: homes house people, and people grow at a biological rate. Warehouses store things, and things are produced at a rate that is exponentially faster than that of the population.

Over the past 60 years, the self-storage industry in the United States has appreciated three times as much as the residential housing market. This is neither a speculative spike nor a recent trend: it is a pattern that has persisted for six decades, driven by three structural factors that consistently fuel demand.

The first is professional and academic mobility. In the United States, approximately 35 million people use storage services. Most do so because they are moving for work or school, as it is common for young people to attend colleges in cities other than where their families live. Each move creates a temporary or permanent need for storage.

The second factor is construction and remodeling. When someone is building or renovating a home and needs to live elsewhere during that time, storage is the natural solution for the belongings they can’t take with them.

The third factor is the accumulation of possessions. In the United States, real wages relative to the cost of goods are high, and consumer credit is very accessible. People are constantly accumulating possessions, but the space in their homes isn’t growing at the same rate. That excess goes into storage.


Strategies for Investing in Self-Storage from Latin America

1. Purchase of individual units with a title deed

This is the most accessible option for Latin American investors who want to enter the sector without committing a large amount of capital. It involves purchasing one or more units within a storage facility, obtaining an individual title for each one.

The minimum investment is typically around $50,000. Once the purchase is complete, the building operator signs a lease agreement with the investor, guaranteeing a fixed rent regardless of the building’s actual occupancy. The investor does not manage anything: they receive their rent quarterly and do not get involved in day-to-day operations.

Advantages:low minimum investment, contractually guaranteed income, completely passive management, the ability to sell individual units without having to liquidate the entire investment, and minimal taxes for typical investment amounts.

Risks:Returns depend on the financial strength of the operator guaranteeing the income. It is essential to verify the company's track record before investing.

Ideal profile:investors seeking passive income in U.S. dollars who do not want to manage their assets or spend time monitoring their investment, and who have between $50,000 and $300,000 available.

2. Purchase of entire buildings with bank financing

For investors with more capital available, it is possible to purchase entire storage facilities in the United States. This option provides access to 25-year bank financing, with interest rates that have ranged between 6% and 7% per year in recent years.

What makes this structure attractive is that the rental income generated by the building can cover the cost of the loan, which means that the investor acquires the asset and finances it largely with the income it generates. The minimum amount required by banks for this type of transaction is currently $200,000.

Advantages:financial leverage, greater scale of investment, appreciation potential amplified by the credit effect.

Risks:It requires a larger initial capital investment, greater administrative complexity, and more elaborate legal structures to optimize the tax burden.

Ideal profile:investors with significant net worth, experience in real estate investing, and a willingness to work with specialized legal structures such as multi-member LLCs.

3. Self-storage as a real estate commodity

One of the most significant characteristics of storage as an asset is that it behaves similarly to a commodity. The units are standardized and interchangeable, which creates a transparent and arbitraged market. Each year, storage facilities in the United States are bought and sold for a total value of nearly $7 billion.

Unlike an apartment, whose price depends on subjective factors such as the view, the exact location, or its condition, a storage unit is valued based on its performance: the lease agreement associated with it and market demand in the area where it is located.

This standardization also facilitates partial liquidity: an investor can sell a single unit without having to liquidate their entire position, something that is impossible with a conventional residential property.

Advantages:a target price that can be verified, an active buying and selling market, and the divisibility of the asset.

Risks:The secondary market for individual units is less developed than that for entire buildings. Individual liquidity may take longer than expected.

Ideal profile:investors who value transparency in pricing and want to maintain the flexibility to adjust their position over time.


Key Factors to Consider Before Investing

What is the operator’s track record?A contractually guaranteed rental income is only valuable if the party guaranteeing it has the actual ability to fulfill that guarantee. It is essential to verify the operator’s years in business, the number of units sold, and its payment history.

Where are the buildings located?Geographic location determines the demand for and future value of the asset. Florida, for example, is a state with high population mobility, a climate favorable for storage, and high demand for storage year-round.

How is capital transferred from the country of origin?The process of sending funds varies depending on the country of residence. In general, the funds are transferred to an escrow account managed by a law firm or an insurance company, which holds the money until the deed is finalized. Only then does the investor receive the title to the property, and the lease agreement takes effect.

What are the tax implications?For typical investment amounts, income tax in the United States is usually minimal, especially when using structures such as a multi-member LLC, which spreads the tax base among the members. Property taxes and maintenance costs are typically included in the rent paid by the operator. For investments in the range of several million, it is advisable to consult with a specialist in offshore structures.

Is it necessary to form an LLC to make a purchase?No, it is not mandatory. The purchase can be made in one’s personal capacity, and the legal structure can be adjusted later if the investor deems it appropriate.


Most Common Risks and Mistakes

Holding onto dollars without investing them out of fear of the unknown.Inaction comes at a real cost: 5% annual inflation in dollars means that $100,000 left untouched for 10 years loses approximately 40% of its purchasing power.

Confusing self-storage with residential real estate.These are assets with different dynamics. An apartment has a subjective price, requires active management, and may become vacant without the owner being able to act quickly. Self-storage has an objective price, is managed passively, and when a tenant fails to pay, the operator can change the lock the following month without the need for legal proceedings.

Investing without verifying the operator.The income guaranteed by contract is only as solid as the company that guarantees it. Investing with operators who lack a verifiable track record or who promise returns that are out of line with the market is the main risk associated with this type of investment.

Waiting for the perfect time to invest.Economic cycles always create uncertainty. The industry’s 60-year history shows that the storage sector has performed well through multiple recessions, financial crises, and periods of high inflation. Delaying the decision comes at a cumulative cost that is rarely recouped.

Do not invest without first consulting about the tax structure.Investing without understanding the tax implications in your country of residence and in the United States can lead to unnecessary surprises. Consulting with a specialist before making the investment is always the most prudent decision.


Key Concepts

Self-storage:A storage service where individuals or businesses rent physical units to store their belongings. In the United States, it is a well-established industry with decades of history and growing structural demand.

Real estate commodity:A standardized asset whose price is determined by objective and verifiable criteria, such as the income it generates, rather than by subjective characteristics. Storage shares this characteristic with other commodities, such as metals and grains.

Guaranteed Lease Agreement:An agreement under which the building operator commits to paying a fixed rent to the investor, regardless of the actual occupancy of the units. It includes payment of property taxes and maintenance expenses.

Individual Title Deed:A legal document certifying ownership of a specific unit within a storage facility. It allows the investor to sell that unit independently.

LLC (Limited Liability Company):An American legal structure that separates personal assets from business assets. In storage investments, it allows the tax base to be distributed among multiple partners and reduces the tax burden.

Escrow account:A trust account administered by a law firm or insurance company that holds the investor's funds until the transfer of ownership is completed. It is the standard mechanism for real estate transactions in the United States.

Capital gains:A tax levied on the difference between the purchase price and the sale price of an asset. In the United States, the maximum tax rate for long-term investments is 15%, although in practice many investors with moderate amounts do not end up paying that maximum rate thanks to deductions and legal structures.

Passive income:Income generated by an asset without the owner having to be involved in its management. The storage model with a guaranteed lease agreement is one of the purest examples of passive income in the real estate market.


Checklist Before Investing in Self-Storage

  • Check the dealer's track record: years in business, units sold, and payment history
  • Find out the exact location of the buildings and analyze the demand for storage in that area
  • Understand the lease agreement: term, rent amount, and who is responsible for taxes and maintenance costs
  • Consult a tax specialist regarding your tax obligations in your country of residence and in the United States
  • Decide whether you will purchase the property in your personal capacity or through an LLC, and evaluate the implications of each option
  • Learn about the fund transfer mechanism and the escrow process
  • Clarify when the rent period begins and how often payments are made
  • Assess whether the investment is compatible with your risk profile and time horizon
  • Make sure the property title is registered in your name in the appropriate state.
  • Compare the expected return with other investment options available for your capital

Frequently Asked Questions

What is self-storage, and why is it an attractive investment?
Self-storage is a real estate asset in which individuals and businesses rent physical units to store their belongings. It is attractive because it has growing structural demand, generates contractually guaranteed passive income, and has historically appreciated in value at a higher rate than residential housing in the United States.

How much does it take to invest in storage?
The typical minimum investment is approximately $50,000, which allows you to purchase one or more units with individual title deeds. To qualify for bank financing for the purchase of entire buildings, the minimum amount is currently $200,000.

Is the rent guaranteed even if the building has low occupancy?
Yes, under the guaranteed rental agreement model, the operator pays the agreed-upon rent regardless of the building’s actual occupancy. The risk of vacancy is borne by the operator, not the investor.

How often is the rental income paid out?
It is typically paid out quarterly. Payments can be made to bank accounts in the investor’s country of residence or in other jurisdictions, as agreed upon with the operator.

Do you have to live in the United States to invest?
No. The entire process can be completed remotely, from the purchase to the quarterly rent collection. Investors do not need to travel to or reside in the United States.

What taxes are payable in the United States on this investment?
For typical investment amounts, capital gains tax is minimal, especially when using structures such as an LLC with multiple members. Property taxes and maintenance costs are generally included in the rent paid by the operator.

Is it possible to sell just a portion of the investment without liquidating the entire investment?
Yes. Each unit has its own title deed, which allows you to sell a single unit without having to liquidate the entire investment. This feature sets storage apart from other real estate assets, such as apartments.

What happens if a unit tenant doesn't pay?
Storing personal property does not confer the right to occupy the space, so the process of reclaiming a unit is much simpler than that for a residential property. The operator can change the lock and reassign the unit the following month without the need for legal proceedings.

Does the storage industry hold up well during economic recessions?
Historically, yes. The main drivers of demand—labor mobility, academic mobility, and the accumulation of possessions—do not disappear during recessions. In some cases, economic crises actually increase demand for storage, as they lead to more moves and a reduction in living space.

How long does it take to complete the purchase?
The process from the transfer of funds to the signing of the deed varies, but generally speaking, it can be completed in a relatively short period of time. In many cases, rent begins to accrue as soon as the investor deposits 100% of the principal, even if the deed has not yet been formally signed.

Is it necessary to form an LLC to make the purchase?
No. The purchase can be made in your personal capacity. An LLC can be formed at a later date if the investor decides to optimize their legal or tax structure.

Is storage threatened by technological advances or artificial intelligence?
Not directly. On the contrary, technological advances tend to lower the cost of producing goods, which increases the number of items people accumulate. More goods being produced means greater demand for space to store them.


Self-storage in the United States offers a viable and well-structured alternative for Latin American investors seeking to protect their dollar-denominated assets, generate passive income, and diversify into physical assets with a verifiable track record.

It is not a speculative investment, nor does it require technical knowledge on the part of the investor. The process is simple: you purchase a unit, sign a lease agreement, and collect quarterly rent without being involved in the management. The documentation is publicly available, the title is individual, and the asset has partial liquidity.

As with any investment, the most important factor is the quality of the operator you work with. Verifying their track record, understanding the contract, and consulting with specialized advisors before committing capital are steps that should not be overlooked.

Holding dollars without earning interest has a tangible and cumulative cost. Understanding the available alternatives is the first step toward making more informed decisions.

Marcos Victorica is Founder and CEO of BAS STORAGE.

Company that is revolutionizing the American real estate market by creating a product based on the American economic infrastructure.